PRINT MEDIA VALUE CHAIN POSITION PAPER

PRINT MEDIA VALUE CHAIN POSITION PAPER

Print media and the proposed General Product Safety Regulation. The print media value chain represents publishers, printers, paper and envelope manufacturers, direct mail operators and advertisers. We aim at providing European decision makers with an understanding of...
Print Estimating: Resisting the Race to the Bottom

Print Estimating: Resisting the Race to the Bottom

Estimating is at the heart of your print business. To be able to fulfill each job to the customer’s satisfaction and to do it profitably is the cornerstone of your business, yet the print estimating or quoting process often remains a struggle. Margins are notoriously...
Print Mailings are Very Popular

Print Mailings are Very Popular

Printed advertising letters and flyers are increasingly being found in mailboxes. Print mailings have recently seen a slight increase again.What are the advantages of integrating a print mailing into a direct marketing campaign? What is meant by a web-to-print...
Dscoop Young Talent Group Is Growing

Dscoop Young Talent Group Is Growing

As of February 1, 2022, more than 30 people have already joined Dscoop’s new Young Talent group on LinkedIn, a place where emerging leaders can share conversations and make industry connections. If this group might benefit you or someone else you know, click on...
Young Generation Loves Printed Magazines

Young Generation Loves Printed Magazines

The foundations for daily media use are laid at an early age. Among 4- to 13-year-olds, linear television and print products are the most popular.These are the findings of the «Kinder Medien Monitor» 2021. By means of the study, five publishers – Egmont Ehapa Media,...