Imitation is not Innovation

Imitation is not Innovation

There is a certain amount of ‘us too’ when establishing a new product or services baseline. If you’re competing in a particular segment, there are certain requirements needed to fulfill customer expectations that a vendor needs to provide to be an industry player....
PRINT MEDIA VALUE CHAIN POSITION PAPER

PRINT MEDIA VALUE CHAIN POSITION PAPER

Print media and the proposed General Product Safety Regulation. The print media value chain represents publishers, printers, paper and envelope manufacturers, direct mail operators and advertisers. We aim at providing European decision makers with an understanding of...