Resolve Business Management (RBM) has launched the world’s first virtual exhibition and conference for the printing industry, which will come online in June.
Printing Expo is claimed to work in the same way as a live exhibition, with ‘attendees’ able to ‘walk’ the aisles of the 10,000sqm virtual venue, visit virtual representations of individual suppliers’ stands, and request information on specific products and services, new and old. HD videos, 3D products and literature downloads are claimed to facilitate real-time sales enquiries.
However, rather than travel to an exhibition centre such as Messe Dusseldorf, the home of drupa and interpack, or Brussels Expo in Belgium, where Labelexpo Europe exhibitions take place, visitors register online and enter the show via www.printing-expo.online. Search functionality and an interactive floor plan have been designed to make the show easy to navigate.
Further, Printing Expo is open 24/7, 365 days a year, meaning visitors can access exhibitors and their products from anywhere in the world, at any time.
For those exhibiting at Printing Expo, the 10,000sqm venue and all the stands will be rendered out to real physical dimensions. Exhibitors will be able to regularly change the products on their stands with a range of interactive content that visitors can explore and download.
A monthly conference programme complements the exhibition, where exhibitors can run seminars and demonstrations to a global market. It will also be working with various print associations around the world to produce country driven content.
Printing Expo is to open in June 2020, and will be co-located with IndustryExpo.
Both are powered by V-Ex Virtual Exhibitions, which has been producing virtual exhibitions and interactive online environments more than a decade. Its virtual exhibition platform was originally developed to support businesses looking to extend the working life of their live exhibition stands. The early exhibition stands served as marketing tools prior to shows while also generating validated sales leads long after a physical show had closed its doors.
RBM is a print industry advisory and consultancy business. Its service include marketing and communications activities, social media management, and organising events and conferences.
A number of printing and/or packaging exhibitions have been postponed and rescheduled in light of the coronavirus (COVID-19) pandemic, such as drupa which has been rescheduled for April 2021; read more here