Resolve Business Management (RBM) has launched Printing Expo, which it is calling ‘the world’s first virtual exhibition and conference for the printing industry.’
The event, set to open in June 2020, will work in the same way that a live exhibition does, except that you can visit the show 24 hours a day, 365 days a year, from anywhere in the world.
A 10,000sqm venue and all the stands inside it will be rendered in proportional dimensions allowing ‘visitors’ to navigate through the hall and visit stands, where they will be greeted by 3D representations of products, HD videos and downloadable literature, generating real time sales enquiries.
‘It is clearly the right time to launch a virtual print show, not just because visitors are likely to be restricted from physical trade shows for some time, but more because with the sustainability advantages and better accessibility for visitors,’ said show director Wayne Beckett. ‘We know that a lot of companies are geared up for new product launches later this year and with no current trade shows, this will have a massive impact on their businesses. Printing Expo will give suppliers a regular stream of enquiries throughout the year and their stand URL’s can be used for advertising and marketing opportunities outside of the exhibition.’
Printing Expo will be running a monthly conference programme, where exhibitors can run seminars and demonstrations to a global market. It will also be working with various print associations around the world to produce country driven content. The conference programme will be promoted through the press and social media to make sure visitors keep returning to the show.